You all are most familiar and many of you just hear the term of Digital Marketing many times when you go online and not just that, you experience digital marketing every day and even every time you go online, and someone is trying to sell their product or service indirectly or directly.
Today, businesses simply can’t drive without online marketing. Brands need to support digital marketing strategies to generate sales, which are increasingly moving online and direct-to-consumer and looking into the future, the trend is showing a more upward graph.
With the higher usage of internet-enabled devices, businesses are increasingly adopting digital marketing strategies to generate brand sales and online platforms the rise in digital marketing is beneficial for both businesses small and large because digital marketing allows brands to:
● Reach their target audience.
● Use the audience’s data to observe their online behavior.
● Use analytics to understand which marketing strategies can apply.
We will cover everything that you need to know about digital marketing, including what it is, its history, and how to get started, its advantages and disadvantages, and the types of digital marketing. Whether you’re new to digital marketing or just getting started in the digital marketing world, this article will give you a complete guide.
What is Digital Marketing?
Digital marketing is a term for promoting and selling brand products or services using online marketing strategies.
Digital marketing elements are :
● Content Marketing
● Email Marketing
● Search Engine Optimization (SEO)
● Social Media Marketing
● Pay-Per-Click (Paid Ads)
● Affiliate Marketing
● Native Advertising
● Marketing Automation
● Online PR
● Inbound Marketing
● Sponsored Content
These small digital marketing elements and tactics help your brand to reach the customers wherever they are, engage with them, and encourage them to purchase something. These elements also create brand awareness, generate leads, convert new buyers, build trust, and increase sales.
What are 5Ds?
Digital marketing revolves around these 5Ds:
● Digital devices
● Digital platforms
● Digital media
● Digital data
● Digital technology
What are the types of digital marketing?
Types of Digital Marketing are:
● Search Engine Optimization (SEO)
● Social Media Market
● Content Marketing
● Pay Per Click or paid ads(PPC)
● Affiliate Marketing
● Email Marketing
Let’s look into all these types of Digital Marketing in a bit more detail:
- Search Engine Optimization (SEO).
SEO is the tactic of digital marketing to increase the quality and quantity of traffic to your website by organic search engine results. SEO (Search Engine Optimization) main purpose is to attract as many visitors as possible to your site. At the same time, it also helps your site to gain genuine audiences interested in your products or services. SEO helps you to gain organic traffic from search engine results pages (SERP). Search engine rankings include many factors like:
● Content quality,
● Page speed,
● Backlinks profile.
- Social Media Marketing.
Social media marketing is a type of marketing in which social media platforms use to engage with your audience to promote your products and services. It helps your brand to reach new customers, build brand reputation, increase website traffic, and sales. Some leading social media marketing platforms include Facebook, YouTube, Instagram, LinkedIn, Twitter, etc. Social media marketing strategy includes publishing content on your social media profiles, more engaging with your followers, examining your results, and running ads and campaigns. But to get it on right track, you have to perform a social media marketing strategy in four stages: Listening, Influencing, Networking, and Selling.
- Content Marketing.
It’s also the most effective and most used online tactic used in digital marketing. Content marketing involves the process of planning, crafting, distributing, sharing, and publishing relevant content to reach your audience in a more engaging way. This type of marketing is used to achieve various goals, including Increasing brand awareness Educate their audience, build trust, generate leads & sales to Engage with potential customers. Some of the most popular content marketing channels that help in digital marketing strategy: Blogs Social media Podcast Videos Paid ads.
- Pay-Per-Click or paid ads (PPC) Pay-per-click (PPC) is an online advertising marketing in which advertisers pay a fee every time when someone clicks on their ads. Businesses use PPC to obtain instant traffic, and target audiences. Your audience also benefits from PPC as it gets easier for them to find the information they are searching or looking for. The most popular platforms for paid traffic are Google Ads, Facebook, LinkedIn, YouTube, Quora, and Twitter ads.
- Email Marketing
Email marketing is a type of direct digital marketing that involves sending emails to potential customers to promote your products or services. These marketing strategies also maintain a good relation with customers. This type of marketing is also one of the most cost-effective in digital marketing strategies. You can do many types of emails marketing including :
● Newsletters emails
● New product announcement emails Customer welcome emails
● Purchase confirmation emails
● Abandoned cart emails loaded with information for customer benefiting
● Follow-up emails
● Promotional emails
● Review request email
Here’s a list of some standard email marketing practices:
● Welcome emails to build strong relationships with the customer.
● Send emails at the right time.
● Uses a memorable sender name.
● Create engaging content for better click-through rates.
● Test your email campaign before sending Avoid spam folder.
- Affiliate Marketing
Affiliate marketing involves the process of promoting other company’s products or services and getting paid for it when someone purchases through your affiliate link. In affiliate marketing, you have to promote a product that you like and earn a commission on each sale. It also helps you build your strong audience, improves your reputation in the market, improves your traffic.
Some common affiliate marketing channels include:
● Email lists
● Large media websites
What is the history of digital marketing?
The History of Digital Marketing is as follows: In the year the 1990s when the term was first coined. And in the year 1971, Ray Tomlin son sent the first email, and this technology established the platform that allowed businesses and individuals to send and receive files via different machines. But Digital Marketing got officially recognized in the year 1990 the same year in which the search engine, was created.
1990 — Coinage of the term Digital Marketing. The term digital marketing got coined. In the year 1990 Tim Berners-Lee developed the Web 1.0 platform.
1993 — The first clickable banner went live. 1994 — Yahoo launches.
1995 — LookSmart got introduced.
1996 — Launch of Alexa.
1998 — Public launch of Google.
2002 — LinkedIn launches.
2003 — MySpace and WordPress launch.
2004 — Web 2.0 term use at a public conference. In the same year, Mark Zuckerberg launched Facebook and Google also released Gmail
2005 — YouTube launches.
2006 — Search engine traffic exceeds 6.4 billion in a month. Microsoft also launched Live Search to compete with Yahoo and Google. In the same year, Twitter launched.
2007 — Marketers started using automation tools. Marketing automation also got promoted.
2009 — Google made changes to Google Ads (AdWords)
2010 — Instagram launches.
2011 — Google Panda launches.
2014 — increase in the number of mobile users in the same year also the launch of the Facebook Messenger app and iwatch.
2015 — Snapchat introduces its Discover feature. In the same year, several other new technologies like predictive analytics, content marketing invented, and the cookies were designed. The first cookie was designed to record user’s habits and data but now companies and marketers use coded cookies to collect accurate user data in several ways.
What are the impacts of digital marketing?
Digital Marketing has a remarkable impact on customer interactions, purchases, work, and habits. Digital marketing works to connect businesses to their target audience by digital channels or mediums like online content, social media, affiliate marketing, etc.
The Impact of Digital Marketing are:
1. Connecting to the target audience directly.
2. Evolution of brand transparency.
3. Creating a new class of influencers.
4. Customers want instant results.
5. Understanding customers better.
Advantages of Digital Marketing?
It has many benefits, including:
● It’s cost-effective
● Allows one-to-one communication
● Improves customer service
● Enables businesses to target specific customers
● Achieves higher conversion rates
● Allows companies to use new marketing channels
● Create and automate multichannel marketing.
● Earn the trust of customers and build a brand reputation.
● Better customer service.
● Rank higher in search engines.
● Measure marketing campaign results.
● Target a specific audience.
Disadvantages of Digital Marketing?
Digital marketing too has its disadvantages. It’s essential to know them so, you can implement digital marketing fully with knowledge.
Here are some disadvantages are:
● Global competition
● Negative feedback can damage brand reputation
● Security, and privacy issues
● It often requires patience.
Is there any future in digital marketing?
Digital marketing is rapidly growing and a very good career path. As more passage of communication become available, the demand for qualified peoples grows as well. Digital marketing is continually evolving. Things like voice search, AI and automation, personalization, and influencer marketing are likely to take the lead and is the future of digital marketing.
What qualities required to become a digital marketer?
The qualities required to become a digital marketer are :
● Create an Online Presence
● Know the Latest Trends and brands
● Use Your Creativity
● Create a heart Winning Resume
● Get Out there Network
● Get Some Experience
● Say, “Yes” to everything
Inbound Marketing VS Digital Marketing:
Which Is It?
Digital marketing is a tactic to put a marketing message directly in front of the audience. Regardless of whether it’s relevant or welcomed. In simple words, digital marketing is an umbrella term to describe online marketing. Digital inbound marketing is also a marketers’ tactic to use online content to attract their target customers onto their websites by providing the information on what they are searching for. Additionally, it is digital marketing assets to attract, engage, and delight customers online.
Does digital marketing work for all businesses?
Yes, Digital marketing works for any business in any industry. No matter what your company sells, digital marketing involves identifying your audience’s needs and interests and creating valuable online content that can help your audience.
Digital Marketing If your company is business-to-business (B2B), your digital marketing company is likely to be around online lead generation.
Digital Marketing If your company is business-to-consumer (B2C), it’s likely that the goal of your digital marketing company is to attract the audience to your website and have them become your customers.
B2C companies, channels like Instagram and Pinterest can more valuable than b2b focused platforms LinkedIn.
Why is digital marketing important?
Digital marketing because it allows you to identify, and target a highly-specific audience, and high-converting marketing messages Digital marketing helps you reach a larger audience. on simple words you can also target the audience who are most likely to buy your product or service. Additionally, it is often more cost-effective and enables you to measure your success on a daily basis.
There are a few major benefits to digital marketing are :
● You can target only the prospects most.
● It’s more cost-effective than traditional marketing methods.
● Digital marketing gives you a chance to compete with bigger brands.
● Digital marketing is measurable.
● Content Performance, and Lead Generation
What types of digital content should I create?
There are a lot of different things to try to engage your customer. The kind of content you can create depends on your audience’s needs. You should start by creating the buyer’s interest and needs to identify your audience’s goal.
On a basic level, your content should include an audience engaging things that help you further.
Then you’ll do a content mapping With the content mapping, the goal is to target the audience.
● The characteristic of a person who will be consuming it.
● How near the person is to make a purchase.
Here we recommend you some stage of each buyer’s journey:
● Awareness Stage
● Consideration Stage
● Decision Stage
Do Blog posts because it increases your website’s organic traffic when paired with a strong SEO and well keyword strategy. Short videos help your brand to find new audiences by hosting them on platforms like YouTube or other short video platforms.
The ebooks you can generate more comprehensive leads than a blog post or short videos. Or you can do Research reports is a great way for lead generation. Do webinars. Because they’re a more detailed and interactive form of video content.
By making Case studies because having detailed case studies on your website can be an effective form of content for the audience and those who are ready to make a purchasing decision.
How to Do Digital Marketing?
Define your goals.
Identify your targeted audience.
Make a budget for each digital channel. Maintain a good balance between paid and free digital strategies.
Optimize your digital assets for mobile. Conduct keyword research.
Iterate based on the analytics you measure.
How to become a digital marketer?
Those who want to start their career as a digital marketer then should follow these basic tips to become PRO :
1) Eagerness to learn
2) Stay Updated
4) Personal Projects
5) Learn the terminology
6) Build your personal brand!